Welcome to Nethergill Associates

Farming at MSO (Maximum Sustainable Output) the 'Sweet Spot' for profit and nature

Nethergill Associates is a North Devon, farm-based Business Management Consultancy. We have developed an entirely new and unique approach to farm management, where your farm business becomes more profitable and nature will be at its optimum. We have called this concept the Maximum Sustainable Output, MSO or Sweet Spot.

Currently we have analysed over 320 farm accounts from all types of farming enterprises, across the UK and overseas, and have calculated the Maximum Sustainable Output (MSO), or ‘sweet spot’, for every farm. By working in balance with nature, farming in a more regenerative way, maximising the free energy e.g. sunlight at MSO we are able to ensure that farm businesses plan for maximum profitability.

Book coming soon...

The Profitable Farm, Balancing Business, Nature and Energy through MSO by Chris Clark and Brian Scanlon. A pragmatic guide for farmers and other interested parties to maximum sustainable output (MSO) concepts, practices and applications.

Publishes 15 April 2025 - 20% off pre-orders with discount code: MSO20

What is the maximum profit potential of your farm? - Understanding Maximum Sustainable Output (youtube.com)

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